Thursday, April 06, 2006

麥金塔電腦可以跑Windows了,蘋果正式宣佈推出Boot Camp

今天早上驚天動地的最新消息就是,蘋果電腦公司(Apple Computer)正式宣佈推出Boot Camp軟體,讓Apple Computer稍早推出的Intel CPU麥金塔電腦可以同時使用Mac OS X與Windows兩種作業系統。而Boot Camp也將會被包含在Apple下一代作業系統中。

載入Boot Camp後重新開機按住option鍵,Intel-based Mac就可以讓使用者自由選擇要用Mac OS X還是Windows,這是完全原生的作業系統開機,跟以前使用模擬器完全不一樣。而這也是Apple Computer繼iPod席捲市場以來,最大的商業策略突破。蘋果電腦終於向廣大的Windows族群招手了!Windows我來了,或者是說,Dell, HP, Sony ... 我們(Mac)來了。

這對電腦界的影響有兩方面:第一,原本對Intel-based麥金塔電腦觀望的麥金塔消費者,現在終於可以破除觀望的心裡,買下新的麥金塔電腦,因為這一台機器不但可以跑OS X也可以跑Windows,家裡再也不用買一台Mac,再加上一台PC了。

第二,Apple正式跟其他PC製造商宣戰,對厭煩了醜醜的PC的消費者,提供了一個新的選擇。可能會有PC使用者,受到麥金塔電腦設計的吸引,轉向購買Apple生產的電腦。在消費行為決策上,可能消費者也可以接受多花一點錢買一台麥金塔,既可以把日常的工作交給Mac上的Windows,又可以把更高階的應用交給Mac上的OS X,買其他PC沒辦法跑OS X,但買Mac可以跑Windows,也可以跑OS X,一舉數得。

這個重大宣佈,可能引領Apple Computer重新回到個人電腦的主流戰場,成功的話,Apple Computer繼iPod成功後,可能也可以將其5%不到的電腦市場佔有率,大幅提升到10%以上。Apple Computer有沒有辦法透過強大的行銷能力,將iPod的銷售光暈,轉化成對麥金塔電腦的支持,一直讓人觀察。無疑的,Boot Camp這一步即將開始引爆這個轉化過程。

我預計未來三年,蘋果電腦因為這個決策,麥金塔的市場佔有率會大幅提升,讓我們拭目以待!今天早上蘋果電腦宣佈Boot Camp後,股價大漲8.5%。

- Apple Introduces Boot Camp

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MyAppleBlog said...

The Apple Macintosh Computer' s Blog and Newsletter site:

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